From the moment you walk into a casino, you’re immersed in an experience. Glittering lights, the sound of coins clinking in slot machines, and music pumping out from every direction create an upbeat, exciting atmosphere that gets you excited to play. While the people at casinos vary in their reasons for being there (from regulars strutting with confidence to those just trying to win back what they lost on their last bet), they all have one thing in common: They’re having fun!

Despite the upbeat, energetic vibes and the sounds of clinking coins, gambling isn’t necessarily a surefire way to make money. In fact, if you don’t know the rules and strategies to certain games, you will almost always lose money. But that doesn’t mean it’s not worth trying! Gambling has been shown to improve a variety of skills, including mental talents like math and pattern recognition. And if you’re lucky enough, you may even hit it big and leave the casino rich!

The best casinos are able to turn their gambling into entertainment and dining and keep customers coming back for more. That’s why they offer a variety of rewards programs that allow players to earn loyalty points for each dollar they spend on games, which they can redeem for free food and other items.

To increase your casino’s discoverability and reach a wider audience, consider taking advantage of Cvent’s Competitive Ads or Search Ads. These tools give your casino prominent exposure to event planners searching for venue options in similar markets or sister cities, giving you an opportunity to capture group business that you wouldn’t have been able to attract otherwise.