Casinos are fun to play, keep you on the edge of your seat, and offer you the chance to win big money. They can also be highly addictive, which is why so many people take weekend bus trips to the nearest one with their buddies or make a habit of gambling with their grandmothers. Even if you’re not a big gambler, there are many ways to enjoy a casino — from its luxurious hotels to cutting-edge events spaces and delicious restaurants.

There’s no denying that Casino is Martin Scorsese’s most violent movie, with its scenes of torture, betrayal, and murder. But it’s a powerful movie that accurately portrays real-life corruption in Vegas, revealing how mob families controlled the gambling empire of a desert city until corporate interests took over, and the mob got their comeuppance.

Despite their glamorous reputation, casinos are not immune to the same problems that affect any other business: competition and commoditization. It’s important for casinos to stay on top of their game, and develop strategies that help them remain competitive and attract guests.

Whether you’re looking to boost your social media presence or improve your website’s search engine optimization, there are plenty of tried and true casino marketing strategies that can help. For example, use Cvent’s Competitive Ads to promote your hotel, spa, restaurant, event space, or other unique features when event planners are searching for venues in nearby markets or sister cities. These types of ads ensure that your casino is seen at the time when it matters most to potential guests.