A casino is a building where gambling games are played. The word itself is often used for venues that add a variety of luxuries, such as free drinks, stage shows, and dramatic scenery to attract guests, but even a place with fewer frills would be considered a casino in the eyes of Merriam-Webster.

Robert De Niro and Joe Pesci, who both appeared in Goodfellas and Raging Bull, co-starred in Casino, which was released in 1995. It was a spiritual sequel to Scorsese’s mob epic, and tapped into the popular zeitgeist of violent criminality. It also boasted a sexy turn by Sharon Stone, who spiked her stardom with her performance as Ginger.

Besides the gaming floor, casinos often have restaurants, hotel rooms, clubs, spas, shops, and events to draw in crowds and generate revenue. The goal is to attract people to your casino for a wide range of reasons and to keep them coming back in the future.

Casinos don’t always make money in the long run. The equipment, staff, and building itself must be paid for. But the casinos that have survived over the years are those that have built mixes of business that cover their costs. That mix includes gambling net revenue (broken down into high stakes, moderate stakes, and low stakes); sports betting, table games, slots; and other revenues from in-house and online operations, including events, restaurants, hotels, and other entertainment.

As the gambling industry evolves, it’s important for casino marketers to stay ahead of trends. For example, e-sports are on the rise and present an opportunity to partner with teams or platforms that bring in new audiences. In addition, virtual reality and augmented reality are creating new ways for gamblers to interact with gaming environments.